Swish Oral Care
2022
Branding
Custom Wordmark
Designers → Marc Husted & Morgan Curley of
Public Eye Studio, Andrea Engele
Interiors → Sarah Ward Interiors
Photography & Video → Joel Klassen
Marketing & Communications → Gentle Lion
Swish Oral Care in Calgary needed an identity that was both forward-thinking and friendly.
Toothpaste-y shapes and floss-like lettering keep things soft and comfortable, while the interiors and the signage material (shiny silver 3D letters!) bring a futuristic feel.
In this project, I was able to explore both a custom hand-drawn wordmark ('Swish'), as well as custom script handlettering ('Of course I floss daily').